Humans Off Social

What is Humans Off Social?

Humans Off Social is the place to talk about stories of the ‘behind-the-scenes rock stars’ of the world. 

They are entrepreneurs, creators, travelers, working professionals, or homemakers who have achieved massive success (as defined by themselves) in their respective professions and/or life. They are amazing people who are building or have built some of the most successful brands, businesses, or stories in the world. They have a wealth of practical knowledge that they have acquired through their journey, but either have chosen to be private or are too busy enjoying their life to not have publicized their achievements.

They’re no different from you and I except that they chose to live a life where they derived their happiness from various mediums without feeling the need to publicize their achievements beyond a few loved ones.

Humans Off Social will bring their success stories and fulfilling journeys to life.

We often know most things about humans behind big successful brands like Apple, Pepsi, Google, Manchester United, New York Jets, etc. but we rarely hear stories about millions of people who are behind the other successful brands, businesses or stories that have changed the world for people around them and also are super happy and fulfilled while doing it. 

Why “Off Social”?

Social media is the most popular tool for storytelling today. Brands, people, products - everything in our society revolves around social media. And it has become the metric of success, to the point where a large social media following and success have become synonymous.

Yet, there are so many people in life that are doing amazing things, but do not have a social media presence.

Here’s food for thought,We all love and know “The Daily Show” - but who all have been working relentlessly to bring it to life? Who designs their costumes? Who’s behind the camera?  And what are their thoughts about their profession and about life?

These people prove that you don’t need to be a social media celebrity to have a fulfilling and happy life. I believe sharing their stories can create a meaningful conversation around the traditional ideas of success. Humans Off Social stands behind an alternative way of looking at success and happiness - one which doesn’t need social media metrics to be complete.

Where It All Started:

In 2017, we were filming DailyVee 154,  the 154th episode of his daily vlog, DailyVee. Gary announced an opportunity for his social media followers to work with him and the interested people could reach out to his Brand Manager (me).

I didn’t have a public Instagram profile back then and that's where this thought really sparked. Here I was 8 years into my professional career, helping build one of the most successful personal brands in the world, and very few people outside my inner circle of friends and family knew about my journey. Really, I had never thought about sharing it. I was 29 (and just getting started), which meant there had to be others like me— and more stories that had never been shared with the world. And so, Humans Off Social was born. By bringing these behind the scenes stories out in the world, I want to strike a balance between the stories we hear every day, and ones we may never hear to create share more stories that differentiate success and fame.

Stay tuned for the first episode dropping this week.